Wowww this is the nice one from Signal Auto. Auto Car Modification (Honda HRV Modification By Signal Auto - Bandung Indonesia) Owner : Indra Car :The Dazzling Honda - Honda HRV 2001
Honda HRV Modification By Signal Auto - Bandung Indonesia
Exterior modification : Custom Front bumper, rear bumper and side skirt, custom wide body, custom pattern airbrush, custom paint dorado xirallic white by House of Kolor and tangelo color orange by House of Kolor, 12 layer multi varnish by Dupont Chroma Clear 3800 HS, custom wing, custom chrome side skirt muffler, custom acrylic rear lamp, custom motorized rear lamp, custom motorized front door, DUB original swarovski emblem. Interior : Custom fibering and painting dashboard, custom fiber seats, custom fibering and painting console box, custom fibering plafon, custom audio system box, fibering and painting, Razo shift knob, Razo foot step, Nardi Classic Limited Edition steering wheel.
Honda HRV Modification By Signal Auto - Bandung Indonesia
Rolling Stock : Custom Air Suspension 2 on 2, Branew American wheel 22", Michelin tyres 225/30. Audio System : 6 subwoofer Venom 1012 double voice coil, 6 power monoblock venom v1500 X series class D, 1 power Venom 4 channel V460 Black series, 2 monitor 7" Clarion, 2 Accu kering Amaron, Head Unit Alpine DVA 9860, Cabling DC AWG + Venom, 3 set speaker Venom V603X.
Interested with Signal Auto, contact here : SIGNAL AUTO
There are a lot of articles out talking about a resurgence in automotive sales. As a recent LA Times article claims, “U.S. car sales are out of rut.” While there certainly is some very positive momentum that all started with Car Allowance Rebate System (CARS) or more commonly known as “Cash For Clunkers”, Ford posted a pretax third-quarter profit of $357 million and General Motors has improved its market share for four straight months, the market is far from recovery.
All of this talk about improvements in the automotive market has left me wondering what is really going on, since we recently crossed 10% national unemployment and little has changed with economic fundamentals.
Did Cash For Clunkers wake people up and get them interested in car buying? Or was it simply a temporary spike where numbers returned to pre-Clunker sales? Or is something else going. Of course, I’m curious if the sales momentum in late 2009 is advertising or product related or a little of both or not really a momentum at all.
Approach
Most of the analysis done by the media is year-over-year comparisons. But if this year is highly unusual and looking back at the tanking of sales in late 2008 is naturally going to provide what looks like a surge in sales, how can we judge sales performance post Cash for Clunkers?
This analysis looks at 2009 only. I looked at sales through the first six months of 2009 (January-June) and then took an average of sales for those months to obtain an average month in 2009.
The chart looks at percentage of change from a six-month average, against the months where Cash for Clunkers was active and the following two months post the end of the Clunkers offer: September and October.
The data also only looks at non-luxury automotive brands for the companies included in the analysis. Why? The legislation applied only to cars priced below $45,000. Cash for Clunkers had a negative or non-impact on luxury car sales, so I decided to exclude it in this analysis.
One company that may seem odd here is Smart. I only included them because they were running a high profile $99/month Cash for Clunkers promotion. I was curious if it had an impact on sales.
Sales During Cash for Clunkers
Honda, Nissan and Toyota saw the most significant increases in sales in August when Cash for Clunkers was at its peak. Honda had a 90% increase while Nissan increased 89% and Toyota 78% over the 6-month 2009 average.
U.S. brands Ford, General Motors and Chrysler saw decent gains, but almost two-thirds or half the gain of their foreign counterparts. General Motors led with a 60% gain, Ford saw a 45% increase and Chrysler performed the lowest across the major brands with only a 19% improvement; though, many Chrysler dealers were caught without adequate inventories.
Truck sales were one area where American brands did fairly well. “The single most common swap - which occurred more than 8,200 times - involved Ford 150 pickup owners who took advantage of a government rebate to trade their old trucks for new Ford 150s,” according to the Associated Press.
Not surprisingly, Hyundai received a nice bump especially with some low-priced value alternatives for SUV traders with significant sales of the Tucson and Santa Fe. The Elantra, their economy car, doubled sales in August as value seekers sought alternatives to the Honda Civic, Ford Focus and Toyota Corolla which all ran into availability issues.
Smart saw a negative change in July as Cash for Clunkers started, but eventually turned positive, barely, as the program peaked in August. Unfortunately for Smart, their sole product only allows for a driver and one passenger and while the 33/41 mpg fuel-economy at first is appealing, it comes with giving up a lot like interior space and concerns for safety.
The program did what most expected it to do. It increased sales and spurred a lot of interest in new car sales. Who benefited more is really more of a political concern and caused a lot of discussion as it is easy to see the Asian automakers did very well from the program.
Marketing To Clunker Sellers
There were various efforts as automakers tried their best to attract clunker sales. Hyundai was the first out of the gate by offering trades a few weeks before the program officially started, good thing for Hyundai the government accepted the early trades.
Ford Motor Company went with their “Let Ford Recycle Your Ride” site that simplified the process for figuring out if a car qualified and then returned a list of qualifying Ford, Lincoln and Mercury vehicle choices. The site also included manufacturer incentives. All of this made for a very easy understanding of cost in a few simple steps. Ford was the third most popular car brand that consumers visiting this website have requested calls from a local dealer.
Chrysler had by far the easiest, most effective message with its Cash for Clunkers advertising. Their program simply promoted a “Double Cash” incentive where Chrysler matched the government’s incentive. If one qualified for a $4,500 rebate from CARS, Chrysler added another $4,500 to the purchase allowing for a $9,000 incentive! It was very impressive and a clear, effective way to communicate their offer. Unfortunately, Chrysler is suffering very low consideration due to its bankruptcy and ran into supply issues even if customers wanted a vehicle.
Toyota was “proud to be part of the US government’s program.” They promoted their most fuel efficient and most dependable car company in America message in the TV spots for the program.
GM did a Cash for Clunkers qualification experience from their corporate GM.com website. The site was similar to Ford’s where one entered in their car information and it said what GM products were eligible for trade. It however did not include additional manufacturer incentive information.
Smart, as I mentioned earlier, provided a very interesting effort to gain some interest from bargain shoppers. They promoted a $99/month payment when a clunker was traded in for a new Smart car. The low monthly payment was definitely attractive and looked great in large print. Unfortunately, many were quick to chastise the offer as it came with a large $6,667 balloon payment at the end of the 36-month term. The full cost of the deal and the limited appeal of a two-seat car that looks like a death trap next to a Chevy Cobalt, probably caused most buyers to look elsewhere.
It was no surprise to see the small car; fuel-efficient leaders gain the most from the program. Truck sales were strong which definitely helped the home team along with a couple shining examples like the Ford Focus which led the program as the Number 1 buy of shoppers.
To be Continued (Article should be up no later than Dec 2):Part II: Examining Post Cash for Clunkers
Still From Signal Auto - Bandung Indonesia. Here is this the Mitsubishi Lancer SEi CAR Modification. This the amazing spec : Owner : Andry Hidayat Exterior modification : Carbon fiber front fender, Carbon fiber engine cover, Undercarriage paint with Alsa Mirachrome, Dry carbon fiber bonnet, FRP custom wide body, Dry carbon front diffuser, Dry carbon Vortech rear wing, Craft square carbon fiber side mirror, Carbon fiber rear trunk, Special Carbon Kevlar wrapping front door, Dry Carbon side skirt, Dry Carbon front lips, Custom FRP front bumper, Custom FRP rear bumper, Special RO cutting sticker, Shaved rear trunk, Shaved door with autoloc hide hinge system, Sparco towing eye, Sparco Gianci trunk pid, Sparco Gianci bonnet pid, Diamond cut head lamp EVO IV, EVO VI tail light, HDX xenon H4 8000k, Custom yellow base paint on Spies hecker basecoat with 4 layer dorado pearl by House of Kolor ; Multilayer clear coat by Dupont Chroma Clear 3800S HS.
Mitsubishi Lancer SEi Modification By Signal Auto - Bandung Indonesia
Engine Mitsubishi Lancer SEi Modification By Signal Auto - Bandung Indonesia
Engine Equipment : Swap Engine with 4G63, Turbo TD 04, Stand Alone Programmable Engine Management Haltech E6X, 4 pad extreme race disk clutch , Heavy extreme Ogura pressure plate, Rallyart flywheel, Differential stock, K&N air filter, HKS blow off, HKS slide cam gear pulley, HKS fine tuned timming belt, HKS balance tuned belt, HKS oil cap, Nitrous Express wet system, Nitrous Express purge system kit, Nitrous Express bottle 5kg, Fast and Furious NX N-tercooler, Fast and furious bottle 5 kg, Fast and furious NX N-tercooler system kit, NGK iriway7 spark plug, NGK power cable, Pivot auto start, Pivot turbo timer controller, Pivot boost meter, Defi(Oil press, Oil temp, Water temp), Apex’I Rev speed meter limited edition, Custom made chrome pipe, Samco housing kit intercooler pipe, Greedy Oil catch tank, Greedy Radiator Cap, Port Polish, bore & stroke 0,80mm x 0,80mm, Front mounted intercooler, Header/exhaust manifold custom made, Amaron Accu, Exhaust system free flow 3” pipe, Titanium muffler.
Engine Mitsubishi Lancer SEi Modification By Signal Auto - Bandung Indonesia
Interior : Recaro seats retrimmed with black suede, Sparco 4 point racing harness, Raster quick release bosskit, Momo D shift knob carbon, Momo Race pedals carbon, Momo hand brake carbon, Momo floor mat, Autometer sport comp Pivot turbo timer, Pivot boost meter, Pivot engine auto start, Defi oil pressure meter, Defi Oil temperature, Defi Water temperature, Apex’I Rev speed meter, Black leather suede retrimmed, Custom 6 point roll cage, Mitsubishi carbon emblem, Flame fighter, Panel interior paint with silver extra course, Door trim retrimmed with black suede Dash board retrimmed with black suede, Toshiba M30 setting control engine management.
Mitsubishi Lancer SEi Modification By Signal Auto - Bandung Indonesia
Rolling Stock : Volk racing Forged Progressive spoke wheel 19 x 8,5 fr; 18 x 9,5 rr, Wheel nuts Project iu, Michelin Pilot Sport 245/35 FR; 285/35 RR, Brac’x Brake System 6 pot, Koni D’spec Adjustable coil over , Hot bit’s Strut bar, Brembo brake pad, Adjustable dampered, Rebound front and rear strut brates, Tein super low lowering kit.
Mitsubishi Lancer SEi Modification By Signal Auto - Bandung Indonesia
Audio System : Head unit DVD Player Alpine DVA 9860, Monitor LCD LG 15” , Monitor Indash Nevcox 7”, Monitor Nevcox 7”, Agako Split speaker 6” 12pieces, Amaron Dry Cell batteries, Agako Subwoofer AK125x 8 pieces, Agako Power 4060x14 channel, Agako Power 4080x14channel, Agako Power 4500 2 pieces, Cabling by streetwire. Interested with Signal Auto, contact here : SIGNAL AUTO
“We got together with a group of really cool people to celebrate Music, Film, Design, Entrepreneur Spirit and Gaming. We call them The Soul Collective”
From this continues Kia’s marketing outreach to teen and twenty-something consumers. The Kia Soul Collective was a ten-city tour promoting the Kia Soul as it showed up at concert events where show goers could get more information about the car and if they arrived between 12pm-8pm could test-drive a car. The effort was run by Cornerstone, a full-service lifestyle marketing company.
The site is divided into a various artistic interests: Music, Film, Design, Entrepreneur. All of the representatives for each section are Gen-Y up-and-comers with some established credibility. They all appeal to the creative nature of the target consumer and attempt to bring some coolness to the Kia Soul product. “Each member of the collective was tasked with demonstrating ‘how they roll’ through creating original films, art, music and more,” states the Press Release announcing the series of free concert events and the Kia Soul Collective site.
The Kia Soul is in a battle of the boxes as it launched the Soul at the same time Nissan launched their aptly named Cube and Scion had recently redesigned their xB. Kia picked up some immediate buzz with their funky hamster TV ad, which was one of the more memorable commercials of 2009. They also received some decent blogger coverage from non-automotive writers.
The Kia Soul Collective effort nixed the hamsters for turntables and nightclubs. The nice thing is there is still a connection across all of the efforts – the slogan “a new way to roll.” Roll can apply in a variety of ways and throughout the campaign has brought together rolling wheels and roll as in attitude. Connecting with artists is a natural integration in showcasing interesting people who have chosen a path that is definitely relevant to the target consumers.
There is a Flickr account setup for the event. I browsed several of the photo galleries and couldn’t find one photo with over 20 views. This isn’t uncommon from what I’ve experienced looking at all kinds of event marketing efforts brought online to Flickr. It doesn’t seem to matter what brand or product, but few people ever view these photos and probably for good reason. They only matter if you attended the event. Watching people you don’t know sign in at tables, drive around in a car, and go to a concert you didn’t attend just isn’t that compelling. It’s probably not even worth the effort to put up these galleries for any brand. Unless you have some compelling reason to do so, like they’re the first photos of the car or a celebrity is involved; otherwise, it’s not worth doing.
What is worth doing that is in the Kia Soul Collective site is the “Click Here for Your Event Photo” section where if you did attend an event you can retrieve it at the site and hopefully learn some more about the Soul’s marketing effort.
One disconnect is that there is virtually zero product information on the site. Obviously, adding product information to a hip, creative site promoting concert events could turnoff the audience Kia wishes to reach; however, providing a simple call to action to learn more about the Soul, say in the right side’s Keep Informed section would’ve been an easy way to promote the car a bit more. There is a Soul logo that is clickable to the Kia site, but clickable logos are weak Calls to Action, something stronger would’ve probably helped with what I’m guessing is a very low click-through rate to product pages.
The other question that begs asking is should this effort exist as an unique site, separate from the Kia Soul Launch experience. The Kia Soul launch site is pretty odd in its own expression and the Soul Collective effort probably could’ve lived in the existing site; instead of creating a whole other web site for people to find.
In an article from iMediaConnection called “3 Reasons to Ditch Your Microsites” author Sean X Cummings states, “Microsites are orphans. The URLs are orphans. You have to keep feeding them, housing them and clothing them, even though no one really wants them anymore.”
Looking at all the effort put into getting people to the Kia Soul Collective microsite, I wonder if Cummings is right. There is no point now that the tour is over and the content is old. No one has a reason to go here, yet Kia still feeds the site by linking to it from their shopping site at Kia.com. Why? Why have potential shoppers go to the Collective URL where you may deter their interest in your product and forget they were even interested in a Kia Soul? Internet users are fickle and you are just a click away to the next attention getter.
That’s why it’s often a better move to integrate your marketing efforts into minimal destinations like the shopping site and a launch experience, and even that you may want to combine into one single destination. I’m personally a fan of having a site for the launch efforts that are not convoluted by shopping links. Let your main site be the destination for serious buyers or product researchers. Let the launch site familiarize visitors with the campaign and key messages you want the product to communicate, not everyone is ready to start Build & Pricing and trying to find a dealership.
Anyway, the Soul Collective is another effort to combine creativity, youth and event marketing. There is nothing revolutionary here, but for what it is it subscribes to most of the fundamental elements company’s have when approaching these efforts: microsite, Flickr and a Twitter account. Being more integrated to the online efforts already in place with the Kia launch site would have alleviated the need to maintain a distinct effort, plus integration with the launch experience would’ve brought more of the digital effort into a more impactful singular effort. It still is a decent effort to reach that coveted Generation-Y demographic so many marketers wish to appeal too.
Kia Carnival Modification By Signal Auto - Bandung, Indonesia
Kia Carnival Modification By Signal Auto - Bandung, Indonesia
Specification : Exterior modification : • Face lift Kia Sedona (front lamp;rear lamp) • Custom grill • Custom add on lips • Custom door molding • Custom eye lid • Custom rear wing • Custom white with pearl white blanco house of kolor • Custom muffler • Toyota kijang fog lamp • Xenon HID H1 8500K Head lamp • Xenon HID H1 8000K Foglamp Rolling stock : • Exe Pegasus 22’’x 9,5 • Michelin 255/30 ZR22 (front & rear) • H&R Lowering kit Interior & Audio System : • Autoleder 3617-LTH combine with autoleder suede • Painted interior panel with plastoflex brown • Head unit DVD SONY CDX GT 800 D • Front monitor SONY XAV-A1 • Head rest monitor SONY XVM-BG2 2pieces • Front middle PEERLES V-LINE • Tweeter PEERLES V-LINE • Power ZAPCO reference 2x100 • Cable balance Engine Accessories : • Unichip Piggyback
Kia Carnival Modification By Signal Auto - Bandung, Indonesia
Kia Carnival Modification By Signal Auto - Bandung, Indonesia
Interested with Signal Auto, contact here : SIGNAL AUTO
Once again from h2obodywork. At this time h2obodywork try to realized dream Aldo UNPAR students belonging to the club car OPTION-Bandung to make modifications to his All-New Civic with installing a bodykit Custom packages with X-Concept model so give the impression more futuristic in his car.
At the front bumper has been installed a set of LED fog lamp. These lamps can add a luxurious impression when lit. At the rear, custom fitted to balance the modification ducktail at the stern.
And this is some pict.
Honda Civic FD 1 Modification by H2OBodyWork - Bandung
Honda Civic FD 1 Modification by H2OBodyWork - Bandung
Led Honda Civic FD 1 Modification by H2OBodyWork - Bandung
Interested with H20 Bodywork, Contact Here : H2OBODYWORK
Simple Modification Swift By h2obodywork - Bandung Indonesia Charles (owner of this car) has the inspiration to change the default view of his Suzuki Swift ST. He choose custom racing for applicable on car bodykit and in the legs, Pegasus alloy wheels fitted Drift 18 ". And this the picture :
Simple Modification Swift By h2obodywork - Bandung Indonesia
Simple Modification Swift By h2obodywork - Bandung Indonesia
Interested with H20 Bodywork, Contact Here : H20BODYWORK
The Toyota A-BAT was on display at the Toyota exhibit in Detroit at the 2008 North American International Auto Show beginning Monday, January 14. Kevin Hunter, president, Calty Design Research, Inc said that "Driving from beyond the suburbs to the city is a way of life for many people. We've taken Toyota's truck heritage to a different level by envisioning a vehicle capable of manouvering the suburbs as well as dirt roads. This compact truck is as comfortable for long commutes as it is for road trips. It can accommodate outdoor toys and home improvement supplies. Plus, customers benefit from the hybrid powertrain's low emissions and fuel economy."
TMS Advanced Product Strategy group and Calty, Toyota's North American-based, research and design centre located in Newport Beach, California are the group that responsible for the A-BAT concept development. This team created a new genre of compact vehicle with good fuel economy, advanced functionality, manoeuvrability, unique styling within its segment, and a durable package suitable for an active lifestyle.
Beside the lightweight A-BAT concept package also coupled with Toyota's Hybrid Synergy Drive technology is designed to deliver excellent fuel economy. Translucent solar panels in the top surface of the instrument panel capture sunlight and convert it into energy, showcasing the vehicle's "green" character. Toyota A-BAT is an environmentally friendly cool truck. This cool car has a unique aerodynamic exterior crafted by Calty Project Chief Designer Ian Cartabiano and Creative Designer Matt Sperling. They integrated Toyota's design philosophy, "Vibrant Clarity" into the exterior by keeping the design forward-looking, crisp and functional.
Although the A-BAT is rugged and has a spirited exterior, the interior team worked to create a modern look for the interior. The door trim, shoulder, armrest and instrument panel pads and seat cushions are made of a tough, lightweight and comfortable material that can be selected for personalization.
Daryl Harris, Senior Creative Designer said that "The inspiration behind the exposed structure on the interior was drawn from high-end mountain bike frames. "We applied lightweight construction materials, such as carbon fiber and aluminum, to the instrument panel, console and seats for increased structural rigidity while reducing mass."
The interior of this cool automotive has a retractable portable navigation unit with a seven-inch diagonal screen and Wi-Fi internet. It also includes other advanced features such as a port for portable device assistant synchronization and a hard drive for digital music. The Toyota A-Bat is the next evolution of compact truck.
After seeing the “I am Ram” commercial the day of Chrysler’s grueling 8-hour media event, I thought maybe Chrysler was done – time to stick a fork in it. Fortunately, the Jeep brand’s version of “I am…” is remarkably impressive and really hits the mark.
Three spots have debuted for the “I am Jeep” campaign. The first is a nod to people who don’t just passively watch life happen in front a TV set, like I am right now as I type this and watch Always Sunny In Philadelphia. “I live. I ride. I am.” mocks the social behavior of non-Jeep people by demonstrating how passive a lot of lives are as TV screens show active lifestyles while no one is in the room, a subtle way to show Jeep owners are out doing the adventurous not watching it. It's a bit different than the atypical muddy trail ride expected from Jeep's marketing team.
“It’s Only Hair” is a more whimsical extension of Jeep’s brand identity. With women as roughly 40% of Jeep buyers, it certainly reaches a significant demographic. In the ad, several women are getting extensive salon styling work done only to hop into their Jeeps and let the open air destroy the hairstylists' work. The appeal is of interest for either gender as it knocks the vanity of our society, something that has a greater appeal than just catering to off-road drivers. The ad is "rugged", but not in the stereotypical dirt and trail way yet still hits a core brand attribute - carefree living.
The only strange part about the “It’s Only Hair” commercial is the 1970’s sitcom music track that is a bit trite; even though, it is an obvious nod at the ridiculous score of most salon product ads. Unfortunately, it’s a bit too distracting and causes the spot to lose some of its punch by being too cutesy in its execution.
Some may argue the spots lack product communication and may be too much of an emotional, lifestyle message. However, it is important to note that, at this time, product is Jeep’s weakness. They are in a product lull and need to rebuild the image while attracting more than just their hardcore enthusiasts to the brand. Reminding people what Jeep stands for is a great way to generate interest while not doing the expected tearing up of sand dunes. The brand is obviously hoping this less-rugged approach will broaden appeal.
According to Automotive News, "Jeep research found that only 30 percent of consumers are interested in true off-roading, so the brand aims to appeal to both its traditional 'adventurers' and 'dreamers', a larger group of people who are time-constrained by family and work, who want authentic gear with the hope that one day they'll be able to do more and dream less.'"
In attempt to appeal to the time-constrained Jeep consumer, “Clocks” is the other commercial that unfortunately is a bit weak when compared to the other two spots. It does encapsulate the same message and is connected to the campaign idea; however, it just lacks a bit of the charm of “It’s Only Hair” or the pulse of “I live. I ride. I am.”
The enthusiasts are not fans of the new spots, but it's really not for them. This is about extending the brand, not entrenching it. Most enthusiast forum members had things like this to say, "The concept is good, but instead of showing coffee makers, clocks, TV's it should have shown the Jeep out in nature while saying those things and then it would be perfect. Without knowing this was a Jeep commercial I was expecting it will end up with an insurance ad or about a new high tech cell phone."
Overall the campaign is interesting and while it may not appeal much to the trail seeking Jeep owner, it has another agenda to extend the joie de vivre Jeep ownership brings to those who may be intrigued to join the club. With not a lot to talk about product-wise until the new Jeep Grand Cherokee arrives in Summer 2010, this campaign is a good strategic move as the brand repairs some scars after a brutal 2009.
UPDATE from Bloomberg News 12/4/2009: Seems the Jeep dealers are not too happy about the brand's direction and are calling for "the company to pull new television ads and restore regional marketing budgets."
White Civic Vi Modification By marshall Super White Spies Hecker Body Kit Modulo Dronell RS 19x8,5-9,5 with custom red anodyze lips DTM adjustable HDX 8000k
