Ford Mustang GT modif with Combat Aircraft Concept
source : kaskus.us
Widebody Kit on Nissan 350z by Majestic Modification
Widebody Kit on Nissan 350z by Majestic Modification
Nissan 350z by Majestic Modification
Custom Bodykit for Mazda 6
Custom Bodykit for Mazda 6 by ARS-Brunei
Custom Bodykit for Mazda 6 by ARS-Brunei
For further detail visit ARS-Brunei
Citroen Frantik wide kits from Ibherdesign
Citroen Frantik wide kits from Ibherdesign. Consist of : Front Bumper, Rear Bumper, Sideskirts, Pair Front Wheel Arch Extension, Pair Rear Wheel Extension.
For further detail visit Citroen Frantik wide kits by Ibherdesign
Isuzu Panther Modified into Hummer H2 SUT
Signal Auto not never stop led to the idea of modifying a car, at this time signal auto has completely change the Isuzu Panther became Hummer H2 SUT. And this the fantastic spec :
Car Type : Isuzu Panther
Owner : Ronny
Owner : Ronny
Exterior modification :
Head lamp Hummer diamond cut Xenon, Tail light custom, Foglamp custom Hummer H2 model, One piece bonnet H2 model, Custom roof and door H2 model, Front and rear bumper H2 model, Custom roof roll bar H2 model, Custom carbon H2 model, Custom fender nad grill H2 model, Handle door Kia Carnival, Tempered Glass front (rear,side), Bonnet pin custom H2 model, Custom cabin handle.
Head lamp Hummer diamond cut Xenon, Tail light custom, Foglamp custom Hummer H2 model, One piece bonnet H2 model, Custom roof and door H2 model, Front and rear bumper H2 model, Custom roof roll bar H2 model, Custom carbon H2 model, Custom fender nad grill H2 model, Handle door Kia Carnival, Tempered Glass front (rear,side), Bonnet pin custom H2 model, Custom cabin handle.
Interior :
Red to Gold by Sherwin Williams(body, dashboard, audio), Custom dashboard H2 model, Custom console box H2 model, Digital speedometer, Custom blower H2 model, Custom shoft knob, 2 Ford seater full Garson style & leather, Steering wheel Fabulous, Fiber seater, Power window E46, Custom central lock, Custom inside handle, Custom throw shift kit
Engine Equipment :
Custom exhaust, Supercharge system Albrex, Engine cover Albrex, Custom pipe, Port & polish, Power enterprise, Superstrong timing blet, Custom inlet pipe, Exedy light weight fly wheel, Gearbox Nissan Terano, Gardan Mitsubishi
Custom exhaust, Supercharge system Albrex, Engine cover Albrex, Custom pipe, Port & polish, Power enterprise, Superstrong timing blet, Custom inlet pipe, Exedy light weight fly wheel, Gearbox Nissan Terano, Gardan Mitsubishi
Rolling Stock :
Akuza 1 Concept 6 hole 22”x9,5“, Toyo tires Proxes S/T 265/40, Shockbreaker Dick Cepek, Lowering kit 300, Tie rod Taft GT, Custom chasis, Ball hook Colt Diesel, Brake system 124 A FAT.
Audio System :
Head unit Clarion, Monitor Oris 7”, Playstation 2, Power Pioneer 480W 6M 6800 F4 channel, Prokick DG-2400 MB, Cliff design CD 1.1 Lx, Front middle ADS 236 6”, Rear middle 4 set sound stream XTS 5.2, Subwoofer XS 12 1set, Subwoofer Focal VSW-1202 1 set, Subwoofer Rockford Fosgate RF 23412 1 set, Capasitor Bank Prosound 2 piece, Distribution block performance, Custom fiber polk audio.
Isuzu Panther Modified into Hummer H2 SUT modified by Signal Auto
Toyota Scion Xa with Custom Candy Yellow Paint
Toyota Scion Xa Modification with Custom candy Yellow Paint by Signal Auto
Toyota Scion Xa Modified by Signal Auto
Specification :
Car Type : Toyota Ist (Scion Xa)
Exterior modification :
• Custom candy yellow paint
• Custom Veilside version 3 Fairlady
• Custom roof spoiler
• Shaved door
• Widebody
Rolling stock :
• Dronnel RS20 R20x10,5”x9,5”
• Toyo Proxes 225/30/R20 & 375/35/R20
Exterior modification :
• Custom candy yellow paint
• Custom Veilside version 3 Fairlady
• Custom roof spoiler
• Shaved door
• Widebody
Rolling stock :
• Dronnel RS20 R20x10,5”x9,5”
• Toyo Proxes 225/30/R20 & 375/35/R20
Interior & Audio System :
• Leather Seat
• Fabulous steering wheel
• ADX Power
• Power intersys
• 6 subwoofer Perfection 12”
• Focal Utopia
• Speaker Sierra
• Capasitor bank
Toyota Scion Xa Modified by Signal Auto• Leather Seat
• Fabulous steering wheel
• ADX Power
• Power intersys
• 6 subwoofer Perfection 12”
• Focal Utopia
• Speaker Sierra
• Capasitor bank
Honda Jazz Elegant Concept with Noblesse Kits
Modification concept of this car is the "Elegant Style". Bodykit used is Noblesse as well as the sector light. On the roof mounted Webasto Holland Freedom Roof 500 Panasonic width that makes more elegant appearance. At the foot rim is used Bvllens TS06 18" and tires Toyo Proxes T1R 215/35/18 with Air Suspension Bolt on Airbomber output GE8. To boost engine performance used Simota CF air intake and carbon engine cover BK20a.
Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif
Dashborad-Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif
Audio-Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif
For audio entrusted to Double Pin Head Unit Alpine DVA 9861 coupled with PXA processor H-701. Craig David Acoustic speakers and Abyss speakers combination with subwoofer FA1 10 "make the car theater system is perfect.
Detail Modification :
Owner : Anthony
Exterior :
Noblesse Lux Japan original body kit
Custom wide body natural
Foglamp by Noblesse Japan
Side mirror s class blinker
Noblesse twin exhaust original
Custom trunk lid Noblesse
Tailamp Fit RS custom to Mercedes S class style
Chrome lis body 7mm & 12mm by Noblesse original
Emblem Noblesse original (bonnet, pilar c & rear emblem)
Chrome door handle by Diverich
Sticker original by Noblesse Japan
Fit RS hi mount stoplamp original
HID winfast 6000k Bixenon Japan
Webasto Holandia freedom 500 panoramic roof
Vkool clear 40
Short antenna Fabulous
Noblesse Lux Japan original body kit
Custom wide body natural
Foglamp by Noblesse Japan
Side mirror s class blinker
Noblesse twin exhaust original
Custom trunk lid Noblesse
Tailamp Fit RS custom to Mercedes S class style
Chrome lis body 7mm & 12mm by Noblesse original
Emblem Noblesse original (bonnet, pilar c & rear emblem)
Chrome door handle by Diverich
Sticker original by Noblesse Japan
Fit RS hi mount stoplamp original
HID winfast 6000k Bixenon Japan
Webasto Holandia freedom 500 panoramic roof
Vkool clear 40
Short antenna Fabulous
Interior :
Nappa leather seat white
Custom paint dashboard with special color
Custom plafond
Custom doortrim
Custom carpet
Modulo steering wheel
Side step FIT original Honda
Pedal set DAD
LED cabin custom
Rear mirror DAD
Nappa leather seat white
Custom paint dashboard with special color
Custom plafond
Custom doortrim
Custom carpet
Modulo steering wheel
Side step FIT original Honda
Pedal set DAD
LED cabin custom
Rear mirror DAD
Chasis :
Bvllens TS06 lebar 9 18”
Toyo proxes T1R 215/35/18
Airbomber bolt on GE8 Airsuspension system
Project u Big brake kit
Lug nut project u
Engine :
Simota CF carbon air intake
Engine cover K20a
Bvllens TS06 lebar 9 18”
Toyo proxes T1R 215/35/18
Airbomber bolt on GE8 Airsuspension system
Project u Big brake kit
Lug nut project u
Engine :
Simota CF carbon air intake
Engine cover K20a
Audio :
Head unit alpine DVA 9861
PXA H-701
Front speaker : Fabulous Acoustic FA5
Rear Speaker : midrange Abyss K100 tweeter Fabulous Acoustic FA1
Subwoofer : Fabulous Acoustic FA1 10”
Power : Abyss mini aa 4 channel
Power : Abyss power 1.5k
Power : Sony 4 channel
Capbank : Batcap
Cable : Synergistic Research type AV décor + hdav
TV monitor : Sony 6.8”
TV monitor : Vibe 7 inci 2 pcs
GPS : Roger 4 pcs
Custom Noblesse lighting
Head unit alpine DVA 9861
PXA H-701
Front speaker : Fabulous Acoustic FA5
Rear Speaker : midrange Abyss K100 tweeter Fabulous Acoustic FA1
Subwoofer : Fabulous Acoustic FA1 10”
Power : Abyss mini aa 4 channel
Power : Abyss power 1.5k
Power : Sony 4 channel
Capbank : Batcap
Cable : Synergistic Research type AV décor + hdav
TV monitor : Sony 6.8”
TV monitor : Vibe 7 inci 2 pcs
GPS : Roger 4 pcs
Custom Noblesse lighting
Modified by :
Body : Jona Auto Design
Chasis : Auto Style
Audio : Music Art, GAC, Kelapa Gading
Chasis : Auto Style
Audio : Music Art, GAC, Kelapa Gading
Honda Jazz Elegant Concept with Noblesse Kits via SITUSOTOMOTIF
"Speed Racer" and "Concept Car Design" on Honda Nova
Concept of this Honda Nova is "Speed Racer" and "Concept Car Design". This car body is made by hand with galvanized material thickness 0.6-0.8 meters. The design "classic speed racer cars" can seen in the numbers with black and white lines from the trunk until bonet with car number in the middle of bonet and body side.
Honda Nova Speed Racer via HIN Magz
Engine-Honda Nova Speed Racer via HIN Magz
Dashboard-Honda Nova Speed Racer via HIN Magz
Whereas the "concept car design" can seen in the design of strong lines, such as the rear bumper to negotiate a triangle design. The roof of the car is designed to integrate between Honda Nova and the Honda CR-X Delsol with custom touches that give a good aerodynamics. Another provided on this car is air suspension ground clearance that make this car can go down the road even with extreme views.
Car Type : Honda Nova
Owner : Ivan Kaloh
Honda Nova Speed Racer via HIN Magz
Samurai Concept on Mitsubishi Lancer GLXi
Car Type : Mitsubishi Lancer GLXi
Owner : Bob Rambe
Owner : Bob Rambe
Mitsubishi Lancer GLXi Samurai Concept via HIN Magz
Mitsubishi Lancer GLXi Samurai Concept via HIN Magz
Engine : oil catchtank Greddy, fuel pressure Greddy, header 4-1 + header cover plate Bordes custom
Eksterior : white paint, cutting sticker White + Gold Chrome Samurai theme, shaved door-type, engine hood custom open motorized, wing custom, body kit full bumper custom, headlamp custom, tailight custom
Interior : sport seat Sparco, safety belt Momo Racing, steering wheel Momo, shiftknob Momo, rollbar custom 6 point, pedal set Split Fire, tachometer Auto Gauge Fuel Suede Amara, floor mat Plat Bordes custom
ICE : head unit Pioneer DEH 8650
Mitsubishi Lancer GLXi Samurai Concept via HIN Magz
Eksterior : white paint, cutting sticker White + Gold Chrome Samurai theme, shaved door-type, engine hood custom open motorized, wing custom, body kit full bumper custom, headlamp custom, tailight custom
Interior : sport seat Sparco, safety belt Momo Racing, steering wheel Momo, shiftknob Momo, rollbar custom 6 point, pedal set Split Fire, tachometer Auto Gauge Fuel Suede Amara, floor mat Plat Bordes custom
ICE : head unit Pioneer DEH 8650
Mitsubishi Lancer GLXi Samurai Concept via HIN Magz
Mitsubishi Lancer EVO Modif with Racing Kits
Car Type : Mitsubishi Lancer EVO
Owner : Andry
Mitsubishi Lancer EVO Modif with Racing Kits via HIN Magz
Audio-Mitsubishi Lancer EVO Modif with Racing Kits via HIN Magz
Engine : swap engine 4G63aT, turbocharger TD 04, Rally Art Fly Wheel, titanium muffler
Eksterior : carbon fiber body kit custom, wide body custom, Custom Yellow Spies Hecker base coat painting dengan 4 layer Dorado Pearl by House of Kolor dan Multi layer clear coat by Dupont Chroma Clear 3800 HS, JGTC-style cutting sticker, towing eye Sparco, trunk pid Sparco, bonnet pid Sparco
Interior : Black suede interior upholstery, shift knob Momo, hand brake Momo, floor mat Momo, Sparco 4 point racing harnesses, setting control programmable engine management produk Toshiba M200, Camera Recorded Race equip by AVIX
Eksterior : carbon fiber body kit custom, wide body custom, Custom Yellow Spies Hecker base coat painting dengan 4 layer Dorado Pearl by House of Kolor dan Multi layer clear coat by Dupont Chroma Clear 3800 HS, JGTC-style cutting sticker, towing eye Sparco, trunk pid Sparco, bonnet pid Sparco
Interior : Black suede interior upholstery, shift knob Momo, hand brake Momo, floor mat Momo, Sparco 4 point racing harnesses, setting control programmable engine management produk Toshiba M200, Camera Recorded Race equip by AVIX
Suzuki Baleno Modif with "Street Wolf" Theme
Themes "Street Wolf" on Suzuki Baleno can be seen in the custom body kits in the form of layering in the front scoop water and form a combined grill with a custom head lamp. Custom engine hood is made transparent so that makes the look more fierce.
Suzuki Baleno Modif with Street Wolf Theme via HIN Magz
Engine-Suzuki Baleno Modif with Street Wolf Theme via HIN Magz
Hajar the car owner was to integrate the color orange in her car with cutting wolf tribal-themed stickers, and at the stern of a custom black wings with a unique design. Other items added to this car to give a touch of the aura of racing is that prepared Grip Hand gripping F1 steering whell evolution, and 3 types autogauge Pro-Comp Tachometer shift knob, hand brake and treadle set. Rim and tire used is 17-inch rim size and 205/40 ZR17 tires wrapped. On the audio subwoofer placed Mohawk Orange, power AudioBose PCT-2082 and V12 power Kicx on luggage and a roof mounted monitor in plafond.
Suzuki Baleno Modif with Street Wolf Theme via HIN Magz
Top 10 Automotive Marketing Efforts of 2009
Well here it is my take on the expected, every blog and news source is doing it - Top 10 List. I looked at marketing efforts across TV, print, events, and digital to come up with ten U.S. marketing implementations that caught my eye. They did for a variety of reasons and yes I know the list isn't perfect and I could have added or removed some things in here.
I also would've included more Ford, Lincoln and Mercury efforts but did not do so because I didn't want to come across as being too self-promoting, besides, others will certainly talk about some of the great stuff we did this past year; though, there was one marketing event I just couldn't avoid talking about.
The Top Ten:
10. MINI Motor-Tober (link)
I had a hard time finding ten automotive marketing efforts that really stood out in 2009. A few efforts really standout while other ideas could exist in a Top 10 list or not. This set of banner ads from MINI during the month of October really impressed when few were able to capitalize on a particular holiday. In fact, many of the holiday ads right now are so uninspiring: red bows, snowflakes, and snow-caped mountains. Yawn.
Last October MINI got it right by running several banner ads that played on the “face” of the MINI Cooper’s front fascia. Their campaign extended across mediums into TV, national radio and of course online. The ads show how an automotive company can have fun with holiday-focused campaigns while maintaining the brand’s integrity and spirit.
9. Audi BMW Billboard War (link)
If you are a regular reader of this blog, you’ll know that I’m a bit of a BMW fan. I’m honestly trying to stay as objective as possible and almost didn’t include this bit of copy-writing back-and-forth, but it caught the attention of a many online and even the New York Times.
Audi ran a billboard in Southern California reading “Your move BMW” with an image of their very impressive A5 coupe. The local BMW dealership, Santa Monica BMW, retaliated by buying the billboard across the street reading “Checkmate” with an image of the new BMW M5 coupe. Audi soon answered back by changing their A5 billboard to a R8 with the lame less effective "Time to check your luxury badge. It may have expired" billboard, but by this time the joke was over and BMW had clearly won the copy-writer race.
What this demonstrates is how foolish ads are when you bring in your competitor. By acknowledging BMW, the Audi A5 ad had made it easy for BMW to mock the comparison. Even without the mocking billboard, BMW still won because Audi was running an ad that made you think, “what does BMW have that has Audi so concerned?”
This is an approach similar to what GM is doing with their “May the Best Car Win” campaign and with the Buick LaCrosse campaign that is very openly challenging Lexus. I’ve heard several podcasts, read many articles, combed quite a few forums and what seems to be happening is that Honda and Toyota owners are all laughing at GM for making small 1 or 2 MPG wins over a competing Honda or Toyota model only to reinforce their current ownership decision because the real win is resell value and long-term quality. If anything, the GM spots are causing Honda and Toyota owners to mock the GM ads in similar fashion BMW mocked Audi.
The Audi BMW billboard war was just a lot more fun and showed how something as simple as a few well-placed words on a billboard can be more viral than any overly thought out video or social media campaign.
8. Volkswagen Meet the Volkswagens (link)
This is a fun ad campaign that incorporated the data from someone’s Facebook profile. It “illustrates the future of database-driven ‘smart ads,’” according to Rick Mathieson, the author of The On-Demand Brand.
The application did some basic word matches to determine which Volkswagen would be best for the person’s data it was analyzing. It was a simple, interesting way to connect a consumer with a VW product that they may not have considered. I think what was most interesting is that the application showcased how Facebook data could connect with a company’s products in a non-intrusive way.
Unfortunately, the application never said why a Passat CC is right for me. But if I was going to buy a VW it was pretty spot-on, proving someone knew what to look for on my profile.
7. Subaru WRX STI Gymkhana Two Project (link)
Ken Block, a world-class rally racer, showcases his rally Subaru in this video which promotes his company DC Shoes partnered with Subaru for the Gymkhana Two Project. The British auto enthusiast show Top Gear even picked up the Ken Block buzz when they had Ken showcase his rally skills on a recent episode.
This video is quite possibly the best cross-promotional marketing I’ve seen. It gets it right for Subaru, DC Shoes and Ken Block.
What makes this effort so captivating is how seriously cool the stunt is and how it caught a significant buzz on the web. To date, the video has over 9 million views! Now that’s how viral video is done. Admittedly the video showcases the DC Shoes in the video’s beginning but it certainly demonstrates how uber cool a Subaru can be too.
6. Honda Insight Gig Ad (link)
The best line in the Honda Insight campaign is “the Hybrid for everyone” line. It quickly separated the Insight from its costly competitor the Toyota Prius. Unfortunately, the product positioning statement in the ads didn’t give Honda the boost they needed. Most of this is due to a poor product, not poor marketing. The product couldn’t compete with the MPG King, the Toyota Prius. Plus the Insight suffered from too much of a me-too Prius design that was based on the outgoing model, making it look even more substandard once Toyota launched its much sleeker redesigned 2010 Prius.
That said, the Insight’s marketing caught people’s interest with its below $20,000 pricing strategy and a marketing campaign that made the Insight look like a formidable candidate to take on its more expensive hybrid rival by showing hybids can be affordable, unfortunately Honda just was a much lesser car in what was becoming a crowded hybrid sedan market with the Ford Fusion Hybrid and the new Prius.
5. Kia Soul Hamsters (link)
An automotive brand hasn’t let a little creature define it’s product since the flop of “The Caddy that Zigs” when the Cadillac Catera TV ads featured Cindy Crawford and a talking duck. Fortunately, Kia avoided the pitfalls of cartoon animals and decided to go with head bopping Zhu-Zhu pets to go along with it’s “A New Way to Roll” campaign. The cute hamsters were an instant hit as many in the target consumer group, 20-somethings, enjoyed the hip hamsters.
The latest iteration is seen in a Kia ad featuring the Forte Sedan, Forte Coupe and Soul that features one of the hamsters plastered to a showroom window. It looks like the brand is accepting its hamster-ness. The delicate line Kia must watch for in 2010 is not becoming only about hamsters. It could really go too far: newspaper-lined floors instead of floor mats anyone???
4. Volvo XC60 Integrated Twitter YouTube Road Block (link)
Social media was the buzz du jour in 2009 and it most likely will continue in 2010. One of the more intelligent integrations of social media, online media, and event marketing was this effort from Volvo during last spring’s New York Auto Show.
Volvo was promoting the City Safety feature of its all-new XC60 SUV. City Safety automatically engages the brakes if the driver gets too close to the car in front. It’s a bit of a complicated, hard to understand feature that is best understood through real-life experience. To accomplish this for everyone who didn’t run right down to their Volvo dealer to try it out, Volvo decided to have people visiting the New York Auto Show experience it outside of the show’s convention center. Once someone tried it out, they could Tweet their experience giving instant feedback to the world. Volvo incorporated the comments in a live feed in a banner ad they ran on YouTube for that day.
I’m certain that we will see a few other automotive companies emulate this integration as the auto show season kicks up here in 2010.
3. Nissan Cube Mobile Device (link)
If there is one ad that really captures where the automobile is in the mind of Millennials, it’s Nissan Cube’s Mobile Device TV spot. The ad features a car that does not move and merely acts as a connection device for connecting with one’s friends, music and lifestyle. Everything moves around the Cube. The wheels are stationary. It is not about driving, it’s about socializing.
Nissan’s treatment of the car as more of a smart phone on wheels is quite interesting. It really says the car’s benefits to a person’s life is not horsepower, a growling exhaust note, or a sleek design. Nope. It’s quite the opposite here. Here the car is more about its connectivity to your life and how well all your gadgets interact with it. This is a drastic change in how a car is sold and I’m quite certain it won’t be the last.
2. Hyundai Assurance (link)
Ad Age readers voted Hyundai Marketer of the Year. The main reason is 2009 was a year all about results. A company that could maintain sales or market share was a winner in this brutal economy, but Hyundai did more than that. It was one of only two auto manufacturers to increase sales through all of 2009 (compared to 2008 sales.)
The most notable thing Hyundai did from a marketing decision was implement their Assurance program that said it would let buyers of a recently bought Hyundai return the car if they lost their job (a few easy to understand restrictions applied.) It was an idea born out of consumer research that found potential Hyundai buyers were apprehensive mostly due to their concerns of rising unemployment impacting them. So, Hyundai answered with this campaign that was further promoted during the Super Bowl in early 2009. The high-profile TV spot was a great way to get the word out and it kept Hyundai sales in the positive while most manufacturers were losing 20-30% year-over-year sales.
General Motors and Ford both came back with their own versions of the Assurance program but by that time most in the industry were talking about the latest sales boosting craze – Cash for Clunkers that would define the summer months.
Hyundai continued to launch all kinds of extensions of the Assurance program, adding $1.49 a gallon gas price for a full year and additional cash incentives. None of the other ideas caught as much attention as the original Assurance program, but that didn’t matter as consumers understood Hyundai had a safety net program for uneasy shoppers. The brands impressive results with great new products and timely marketing campaign kept one company in this industry from a negative year.
1. Ford Fiesta Movement (link)
I don’t usually add anything from Ford, Lincoln or Mercury to this blog, but I can’t ignore the Fiesta Movement and what it has added to the automotive marketing space in 2009. The Fiesta Movement is all about generating buzz, buzz, buzz! It did so by giving 100 “Fiesta Agents” a European model Fiesta for 6 months and letting the Agents document their fun with the car using YouTube, Twitter, Facebook, MySpace, basically across social media. Agents were chosen primarily for their social media influence and creativity.
Why I think this is the #1 automotive marketing effort for 2009 is not about me praising my own client or marketing firm I work for; rather, this idea of letting influencers (whatever that means) experience cars in an unusual, very involved way is going to be the big idea for many campaigns to come. Rumor has it that Honda is already thinking about doing something similar with the Insight as is another undisclosed auto firm.
The attention Ford has received from the Fiesta Movement is quite impressive and sure to be copied. It was a great way to get the word out about a product that was originally almost 18 months away from debuting on dealer lots. In fact, the awareness of the Fiesta is similar to Ford’s Edge CUV that has been in the market for several years.
The only question remains is how will all the early buzz of the Fiesta Movement impact sales? Will people not see it as a new fresh car to buy after 18 months of promotion before launch or will the momentum continue as Ford intends as The Fiesta Movement Part II is underway right now?
Either way the Fiesta Movement will probably be one of the few if any campaigns our industry will remember 5 years out from 2009 and that is mainly why I gave it the top spot in my list.
I also would've included more Ford, Lincoln and Mercury efforts but did not do so because I didn't want to come across as being too self-promoting, besides, others will certainly talk about some of the great stuff we did this past year; though, there was one marketing event I just couldn't avoid talking about.
The Top Ten:
10. MINI Motor-Tober (link)
I had a hard time finding ten automotive marketing efforts that really stood out in 2009. A few efforts really standout while other ideas could exist in a Top 10 list or not. This set of banner ads from MINI during the month of October really impressed when few were able to capitalize on a particular holiday. In fact, many of the holiday ads right now are so uninspiring: red bows, snowflakes, and snow-caped mountains. Yawn.
Last October MINI got it right by running several banner ads that played on the “face” of the MINI Cooper’s front fascia. Their campaign extended across mediums into TV, national radio and of course online. The ads show how an automotive company can have fun with holiday-focused campaigns while maintaining the brand’s integrity and spirit.
9. Audi BMW Billboard War (link)
If you are a regular reader of this blog, you’ll know that I’m a bit of a BMW fan. I’m honestly trying to stay as objective as possible and almost didn’t include this bit of copy-writing back-and-forth, but it caught the attention of a many online and even the New York Times.
Audi ran a billboard in Southern California reading “Your move BMW” with an image of their very impressive A5 coupe. The local BMW dealership, Santa Monica BMW, retaliated by buying the billboard across the street reading “Checkmate” with an image of the new BMW M5 coupe. Audi soon answered back by changing their A5 billboard to a R8 with the lame less effective "Time to check your luxury badge. It may have expired" billboard, but by this time the joke was over and BMW had clearly won the copy-writer race.
What this demonstrates is how foolish ads are when you bring in your competitor. By acknowledging BMW, the Audi A5 ad had made it easy for BMW to mock the comparison. Even without the mocking billboard, BMW still won because Audi was running an ad that made you think, “what does BMW have that has Audi so concerned?”
This is an approach similar to what GM is doing with their “May the Best Car Win” campaign and with the Buick LaCrosse campaign that is very openly challenging Lexus. I’ve heard several podcasts, read many articles, combed quite a few forums and what seems to be happening is that Honda and Toyota owners are all laughing at GM for making small 1 or 2 MPG wins over a competing Honda or Toyota model only to reinforce their current ownership decision because the real win is resell value and long-term quality. If anything, the GM spots are causing Honda and Toyota owners to mock the GM ads in similar fashion BMW mocked Audi.
The Audi BMW billboard war was just a lot more fun and showed how something as simple as a few well-placed words on a billboard can be more viral than any overly thought out video or social media campaign.
8. Volkswagen Meet the Volkswagens (link)
This is a fun ad campaign that incorporated the data from someone’s Facebook profile. It “illustrates the future of database-driven ‘smart ads,’” according to Rick Mathieson, the author of The On-Demand Brand.
The application did some basic word matches to determine which Volkswagen would be best for the person’s data it was analyzing. It was a simple, interesting way to connect a consumer with a VW product that they may not have considered. I think what was most interesting is that the application showcased how Facebook data could connect with a company’s products in a non-intrusive way.
Unfortunately, the application never said why a Passat CC is right for me. But if I was going to buy a VW it was pretty spot-on, proving someone knew what to look for on my profile.
7. Subaru WRX STI Gymkhana Two Project (link)
Ken Block, a world-class rally racer, showcases his rally Subaru in this video which promotes his company DC Shoes partnered with Subaru for the Gymkhana Two Project. The British auto enthusiast show Top Gear even picked up the Ken Block buzz when they had Ken showcase his rally skills on a recent episode.
This video is quite possibly the best cross-promotional marketing I’ve seen. It gets it right for Subaru, DC Shoes and Ken Block.
What makes this effort so captivating is how seriously cool the stunt is and how it caught a significant buzz on the web. To date, the video has over 9 million views! Now that’s how viral video is done. Admittedly the video showcases the DC Shoes in the video’s beginning but it certainly demonstrates how uber cool a Subaru can be too.
6. Honda Insight Gig Ad (link)
The best line in the Honda Insight campaign is “the Hybrid for everyone” line. It quickly separated the Insight from its costly competitor the Toyota Prius. Unfortunately, the product positioning statement in the ads didn’t give Honda the boost they needed. Most of this is due to a poor product, not poor marketing. The product couldn’t compete with the MPG King, the Toyota Prius. Plus the Insight suffered from too much of a me-too Prius design that was based on the outgoing model, making it look even more substandard once Toyota launched its much sleeker redesigned 2010 Prius.
That said, the Insight’s marketing caught people’s interest with its below $20,000 pricing strategy and a marketing campaign that made the Insight look like a formidable candidate to take on its more expensive hybrid rival by showing hybids can be affordable, unfortunately Honda just was a much lesser car in what was becoming a crowded hybrid sedan market with the Ford Fusion Hybrid and the new Prius.
5. Kia Soul Hamsters (link)
An automotive brand hasn’t let a little creature define it’s product since the flop of “The Caddy that Zigs” when the Cadillac Catera TV ads featured Cindy Crawford and a talking duck. Fortunately, Kia avoided the pitfalls of cartoon animals and decided to go with head bopping Zhu-Zhu pets to go along with it’s “A New Way to Roll” campaign. The cute hamsters were an instant hit as many in the target consumer group, 20-somethings, enjoyed the hip hamsters.
The latest iteration is seen in a Kia ad featuring the Forte Sedan, Forte Coupe and Soul that features one of the hamsters plastered to a showroom window. It looks like the brand is accepting its hamster-ness. The delicate line Kia must watch for in 2010 is not becoming only about hamsters. It could really go too far: newspaper-lined floors instead of floor mats anyone???
4. Volvo XC60 Integrated Twitter YouTube Road Block (link)
Social media was the buzz du jour in 2009 and it most likely will continue in 2010. One of the more intelligent integrations of social media, online media, and event marketing was this effort from Volvo during last spring’s New York Auto Show.
Volvo was promoting the City Safety feature of its all-new XC60 SUV. City Safety automatically engages the brakes if the driver gets too close to the car in front. It’s a bit of a complicated, hard to understand feature that is best understood through real-life experience. To accomplish this for everyone who didn’t run right down to their Volvo dealer to try it out, Volvo decided to have people visiting the New York Auto Show experience it outside of the show’s convention center. Once someone tried it out, they could Tweet their experience giving instant feedback to the world. Volvo incorporated the comments in a live feed in a banner ad they ran on YouTube for that day.
I’m certain that we will see a few other automotive companies emulate this integration as the auto show season kicks up here in 2010.
3. Nissan Cube Mobile Device (link)
If there is one ad that really captures where the automobile is in the mind of Millennials, it’s Nissan Cube’s Mobile Device TV spot. The ad features a car that does not move and merely acts as a connection device for connecting with one’s friends, music and lifestyle. Everything moves around the Cube. The wheels are stationary. It is not about driving, it’s about socializing.
Nissan’s treatment of the car as more of a smart phone on wheels is quite interesting. It really says the car’s benefits to a person’s life is not horsepower, a growling exhaust note, or a sleek design. Nope. It’s quite the opposite here. Here the car is more about its connectivity to your life and how well all your gadgets interact with it. This is a drastic change in how a car is sold and I’m quite certain it won’t be the last.
2. Hyundai Assurance (link)
Ad Age readers voted Hyundai Marketer of the Year. The main reason is 2009 was a year all about results. A company that could maintain sales or market share was a winner in this brutal economy, but Hyundai did more than that. It was one of only two auto manufacturers to increase sales through all of 2009 (compared to 2008 sales.)
The most notable thing Hyundai did from a marketing decision was implement their Assurance program that said it would let buyers of a recently bought Hyundai return the car if they lost their job (a few easy to understand restrictions applied.) It was an idea born out of consumer research that found potential Hyundai buyers were apprehensive mostly due to their concerns of rising unemployment impacting them. So, Hyundai answered with this campaign that was further promoted during the Super Bowl in early 2009. The high-profile TV spot was a great way to get the word out and it kept Hyundai sales in the positive while most manufacturers were losing 20-30% year-over-year sales.
General Motors and Ford both came back with their own versions of the Assurance program but by that time most in the industry were talking about the latest sales boosting craze – Cash for Clunkers that would define the summer months.
Hyundai continued to launch all kinds of extensions of the Assurance program, adding $1.49 a gallon gas price for a full year and additional cash incentives. None of the other ideas caught as much attention as the original Assurance program, but that didn’t matter as consumers understood Hyundai had a safety net program for uneasy shoppers. The brands impressive results with great new products and timely marketing campaign kept one company in this industry from a negative year.
1. Ford Fiesta Movement (link)
I don’t usually add anything from Ford, Lincoln or Mercury to this blog, but I can’t ignore the Fiesta Movement and what it has added to the automotive marketing space in 2009. The Fiesta Movement is all about generating buzz, buzz, buzz! It did so by giving 100 “Fiesta Agents” a European model Fiesta for 6 months and letting the Agents document their fun with the car using YouTube, Twitter, Facebook, MySpace, basically across social media. Agents were chosen primarily for their social media influence and creativity.
Why I think this is the #1 automotive marketing effort for 2009 is not about me praising my own client or marketing firm I work for; rather, this idea of letting influencers (whatever that means) experience cars in an unusual, very involved way is going to be the big idea for many campaigns to come. Rumor has it that Honda is already thinking about doing something similar with the Insight as is another undisclosed auto firm.
The attention Ford has received from the Fiesta Movement is quite impressive and sure to be copied. It was a great way to get the word out about a product that was originally almost 18 months away from debuting on dealer lots. In fact, the awareness of the Fiesta is similar to Ford’s Edge CUV that has been in the market for several years.
The only question remains is how will all the early buzz of the Fiesta Movement impact sales? Will people not see it as a new fresh car to buy after 18 months of promotion before launch or will the momentum continue as Ford intends as The Fiesta Movement Part II is underway right now?
Either way the Fiesta Movement will probably be one of the few if any campaigns our industry will remember 5 years out from 2009 and that is mainly why I gave it the top spot in my list.
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