Here is one way to create early brand loyalty. Toyota Japan has created a game called Backseat Driver that gets your children involved in where ever you are driving and may be a good option after they've bored themselves of playing Angry Birds for the 1 millionth time in the car.
The application is available for download on iTunes.

Your child can even share their customized car on twitter, something my 5 year old twins will definitely not be doing.
It is a fun way to make driving a bit more interesting for your child and I can't wait to test how long it holds a 5 year boy's interest. We'll see.
Thanks to @SphereTrending for sharing this on Twitter.