The Ultimate Build & Price Machine

BMW has developed, jointly with Microsoft, a new build & price configurator that allows potential customers to drag and drop vehicle choices using a large iPhone like touch screen. There is one screen that acts like a canvas, similar to the film Minority Report, and a second screen that displays the configured vehicle in an emotional way through video and rich photographic content. It's a pretty nice implementation, though it is not portable; however, components could be used to improve online build & price implementations - particularly the emotional content when the vehicle is fully configured. Imagine having a vehicle, exactly like the one you just built, driving along the autobahn. more.