An Automotive Strategist's Look at Twitter
I uploaded a presentation on Slideshare.net I developed on how I came to find Twitter a useful medium for an automotive enthusiast or marketer. Basically, the deck looks at how I approached Twitter and found a way to make it work for me. I also reviewed a couple of automotive experiments on Twitter and how they are giving auto lovers a place to congregate and engage with brands, publications, and other enthusiasts.
