Only a few months after it hit U.S. showrooms, and we have if not the first, at least one of the first stretch limousine transformation of the 2011 Chrysler 300.
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After acquiring the shares in the two separate deals, the Fiat Group now controls a 53.5% fully diluted equity interest in Chrysler LLC.
Upon the completion of the deal, U.S. Assistant Secretary for Financial Stability Tim Massad released this statement:
“With today's closing, the US government has exited its investment in Chrysler at least six years earlier than expected. This is a major accomplishment and further evidence of the success of the Administration’s actions to assist the US auto industry, which helped save a million jobs during the worst economic crisis since the Great Depression.”
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It all started when big brother FOX 2 reporter Rob Wolchek received two separate calls from colleagues of the aforementioned workers claiming that they no longer wanted to work with people behaving in such a dangerous manner.
Each brand (Chrysler, Dodge, Jeep, Ram, and Fiat) has two teams of two with challenges all along the way to the final destination, think something similar to Chevy’s SxSW Road Trip from 2010 and 2011. It’s kind of funny that my article on the Chevy event garnered a comment stating “*waits for Chrysler to emulate Ford’s Fiesta Movement, just like GM did? ;-p” Apparently the answer is July 2011, sort of. 
The Mopar event participation is like others who have blazed this social trail. Most of the social conversation is from the teams with the brand (or agencies) supporting the conversation through Retweets and @ mentions on twitter. There is some video content too that’s being created but as you can tell (image at right) the views are pretty low even after 24 hours since posted.
In return, the Obama administration wants to reach a deal by early next week that will allow the government to improve mileage standards from today’s target of 35.5 mpg (6.6 lt/100 km) by 2016 to 56 mpg (4.2 lt/100 km) by 2025 for both cars and light trucks, leaving the automakers a longer period of time to bring their large trucks, pickups and SUVs in line.
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Prices together with an $825 destination fee start at $47,995 for the Chrysler 300 SRT8, $46,660 for the Dodge Charger SRT8, $44,077 for the Challenger SRT8 and $55,295 for the Jeep Grand Cherokee SRT8.
All four SRT8 models are powered by the Chrysler Group’s new 6.4-liter HEMI V8 with Fuel Saver Technology that cranks out 470 horsepower (351kW) and 470 lb-ft (637Nm) of peak torque (465 lb.-ft. / 630 Nm in the Grand Cherokee SRT8).
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The safety agency reported that the left tie rod ball may fracture during low speed parking maneuvers when the driver is making a sudden turn. This could lead to the loss of directional stability in the left front wheel.
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This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper’s study.
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But GM isn’t the only automaker in distress. Chrysler, Toyota and Ford also are behind their projected sales, with 93 days inventory for the first two makers and 79 days for the third respectively.
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However, instead of the new 283HP 3.6-liter Pentastar V6, the Grand Voyager is offered exclusively with 2.8-litre CRD diesel engine producing 161bhp at 3800rpm and 265lb ft of torque.
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Pure Detroit clothier also uses it, and opposed the automaker’s attempt to trademark the phrase. As it usually happens in those cases, Chrysler sued, Pure Detroit counter-sued, and their lawyers got to work. Eventually Chrysler lost.
US Federal Judge Arthur Tarnow ruled that Chrysler’s claim that it would suffer irreparable harm didn’t have merit. He also noted that the company didn’t have a trademark on the phrase, and dismissed its argument that the trademark law doesn’t apply on cars.
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The as-of-yet unnamed model will be badged as Dodge and powered by a Fiat-derived 1.4-liter turbocharged gasoline engine. It’ll also do 40 mpg combined, or at least it will if Fiat wants to net itself a further 5% of Chrysler from Mr. Monopoly Uncle Sam.
Do you want to know Chrysler’s share in this massive car market? A measly 31,000 in 2010 and a projection for just 40,000 in 2011. Therefore, it is only natural that the American carmaker is looking for ways to increase its share in this rapidly expanding market.
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The commercial for the 2011 200 sedan was created by Chrysler together with advertising company Wideden+Kennedy of Portland, Oregon, and took home four “Gold Lions”, for Best Direction, Best Script, Best Use of Music, Best Automotive Commercial and Best Editing, as well as a “Bronze Lion” awarded to the brand for Best Editing.
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The recall covers 11,351 vehicles and affects certain 2011 model year Dodge Journey crossovers, Jeep Wranglers, Chrysler 200s, Chrysler 200 Convertibles, Dodge Avengers, Dodge Nitros, Jeep Liberty SUVs, Dodge Calibers, Jeep Compass crossovers, Jeep Patriots, Dodge Grand Caravans and Chrysler Town & Country minivans.
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I had a great time last week on the Adverve Podcast (Show #71: Autobahnned) hosted by Bill Green and Angela Natividad where we discussed quite an interesting blend of topics including Chrysler's Imported from Detroit campaign, the recent Buick NCAA integration, some stuff on what I do heading social media at AT&T, and to start it all off we talked local food and gas station tacos for half of the show (checkout my latest blog: http://www.gasstationtacos.com for more information about that.)
