Scion took the crown for top brand, with 37.4% of the market and for top model (the tC coupe), with 21.2%, while second place went to Mitsubishi (32.1%) and their Lancer sedan (20.3%).
Mazda was the third most visited brand for Gen Y buyers, though only 17th in terms of model. The top four vehicle choices were Japanese, with a German in seventh place and a South Korean in ninth.
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Take for instance the latest activation from BMW where they are showcasing their Two Originals hommage promoting the original 328i with a revised future 328i concept. Part of the effort is a Facebook application that let's their fans create their own film and personal expression that they can then share with friends. It actually gives people a reason to share. It's not just a share button next to a video or promotion asking people to simply "like" a post. This is content integration that is creative and self-expressive which is what social media is all about. 
Dodge is not really being driven by the SRT pages; instead, Dodge has been running ad units also promoting its brand pages last June. I did not run across media for Mazda or MINI in June, but that's not to say there was no media or promotion through other mediums like email.
The Karai is based on the MX-5 Roadster coupe, which means it is fitted with a retractable hardtop. It boasts a unique lime-green paint called “Metal Green Metallic” for the body and contrasting glossy black finish for metal top, exterior mirrors, trim accents such as the front grille and fog lamp surrounds, as well as the 17-inch multispoke alloy wheels that are shod in low profile performance tires.
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According to the seller, this was the fifth Bullet Roadster built and the first V8-engined one to roll out of the company’s then new Chinderah, NSW factory. It’s all hearsay, of course, but I’m willing to believe the words of a 62yo motoring enthusiast with arthritic knees. So here goes...
Bullet No. 5 was a special order from a man named George Covacic who supplied a 4.6-liter all-alloy, fuel injected V8 crate motor along with a Tremac 5-speed manual transmission and the differential from a Holden Commodore SS. Like all Bullet supercars, the brakes and suspension came from the Mazda RX-7.
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Performance
Refinement
fans. All of these prior celebrations involved a wall post and video, but none of the automotive companies have done anything truly creative to celebrate such a milestone until now. 
cities to the Super Bowl in Dallas. This sounds eerily similar to last year's Chevrolet SXSW road-trip scavenger hunt. (Look for a coming article on Mercedes' event around when it begins on February 2.)
Basketball bracket game on CBS Sports. Infiniti ran banner ads supporting their marketing of the new M37/M56 models where one could win a new M. 
Jeep was an interesting one this month too. They ran a Tweet-to-Win contest to increase the exposure of their @Jeep Twitter account, but to find out when Jeep was going to ask a trivia question for their Twitter contest people had to visit the Jeep Facebook page to learn the time. One would think this promotion would also increase Facebook fan page numbers for Jeep since they were giving away a free Jeep Wrangler Islander Edition. Unfortunately, Jeep had typical fan growth that ran in the 3% increase realm for March, in other words no gain from the Tweet-to-Win contest; though they did have significant follower growth on Twitter (more here.)
The Mazda and Dodge ads were constantly showing up on my Facebook pages even though I’m already a fan of both brands. This makes me wonder two things. Does Facebook not support a good retargeting message capability on their site or is it that the Facebook inventory of relevant ads is so small they keep serving me the same units? Seems it could be a little of both and one would think after a brand has gained that person as a fan that other messages could be sent to support further brand engagement.
The strongest marketing message comes from General Motors. For example, their Chevy homepage features a promotion tile reading "Special information for Toyota owners/lessses" that is in the most prominent position in the promotion banner ribbon on the page (I say most prominent because users tend to click mostly on links to the far the left as American consumers read left to right.)
Ford also features a nod to the Toyota quality issues but in a more tempered way by promoting a quality claim the brand has been using since last year after a major quality report put Ford on par with Toyota and Honda. The message is more about Ford and less about their competitor Toyota. The promo reads "Learn more about why Ford quality can't be beat by Honda or Toyota."
The only other manufacture website I found promoting a strong quality message on their homepage is Hyundai. Hyundai uses an image from their recent Sonata campaign, "Hyundai Quality: Hyundai Held to a Higher Standard." This approach uses no competitor call-outs, but it certainly can be read as a strategic message to appeal to people cross-shopping Hyundai with Toyota. 
Dodge ran the most significant Fan campaign in February. They most have bought a full month of ad units, only the third time I’ve ever seen a brand do such a thing (VW and Honda being the other two.) Dodge ran ads featuring two messages. One featured their Super Bowl video “Man’s Last Stand” and the other linked to the Dodge Fan Page tab talking about their Super Beard Contest.
in Facebook fans, a whopping 568% growth in February. Could it have been more with a stronger logo or did they gain more with less branding? Tough to say, but Mazda definitely attracted a strong number of fans with their buy. 
the Sunday following the game. The ad units also included the Super Bowl commercial they did. “According to Doug Frisbie, Toyota Motor Sales USA's national social media and marketing integration manager, the automaker has actually grown its Facebook fan base more than 10% since late January, around the time of the marketer's Jan. 21 recall announcement and its Jan. 26 stop-sale date.First of all, the number is 15% in February, but that’s not my issue with the assessment.
“In fact, Mr. Frisbie said the automaker has been somewhat surprised by the large number of customers who have leapt to Toyota's defense in ‘an authentic way.’
“That's a testament to the resilience of the brand, but also to Toyota's ability to quickly pick up one of the most important tools in a crisis-communications handbook: social media.”
Both MINI and Acura ran advertisements in Facebook that I caught during the month. The Acura one was for increasing fans of their ZDX vehicle page, not the primary brand fan page. Meanwhile MINI promoted their coming Countryman SUV. This shows that both brands are interested in further developing vehicle fan pages which to me seems odd since both are niche vehicles and it would be better to get consumers engaged more with the brand than an isolated product.
another communication medium to keep consumers up to date on major announcements.
