The Toyota "Force"

I'm sure many of you remember Volkswagen's "The Force" Super Bowl commercial. If you do not, you can read about it here. You know you made an ad that resonated with the public when you get some parodies on YouTube. The best one by far is this Toyota example that brings a bit of automotive recall hijinks to the mix.

Enjoy.

Credit goes to @CGawley's blog post. Thanks Cameron.

Ford Enters the Sarcastic Electronic Greeting Card Industry

If you are not familiar with someecards.com, checkout the site now. It's a brilliant site that takes a sarcastic stab at the greeting card industry.

Ford has become the first automotive company to sponsor someecards eCards. The Fiesta launch gives Ford a youth oriented product where it can have some fun with its media communications. Two eCards are now available on the someecards.com site that feature automotive messaging along with a "Sponsored by 2011 Ford Fiesta" label. It's a playful way to have some fun with the product and tap into the existing viral success of the someecards website.

The Ford Fiesta sponsored eCards are accompanied by a couple banner advertisements from the Fiesta campaign to help strengthen the alignment with the vehicle's marketing goals to drive consumers to the FordVehicles.com shopping site.