Volvo sent out a "Stay in the Loop" email that solely communicated connecting with the company on Facebook and Twitter. It's the first time I've seen any automaker send out an email communication out to their mailing list that only promotes the brand's social presence. Most emails are putting some sort of link to a Facebook page or Twitter account, but that is usually relegated to the end of a quarterly email communication.
There's nothing really significant here from Volvo, but it is interesting to see the brand solely promote its social links with zero promotion of a vehicle. What's nice is the call-to-action is straight forward, but do customers or potential customers really want your company sending them emails about liking them on Facebook?
