This is a great out of home billboard from the recent New York International Auto Show (NYIAS) done by TBWA\Chiat\Day LA for Nissan. It's a great way to make a strong selling point for the Nissan LEAF.
The LEAF, of course, is Nissan's all-electric vehicle and while the rest of Nissan's own floor at the auto show blows a lot of smoke around, the billboard still makes an excellent point about what differentiates the LEAF from competitors, including its strongest competitor right now the Chevy Volt. The Volt still has a gasoline engine and is not a full-EV (Electric Vehicle) so the point is still a valid one as these two battle it out.
Nice work here and thanks to AdLand.tv for blogging about it. Credit goes to this post.
